Before the show

PROMOTE YOUR PRESENCE AND INCREASE INTERACTIONS ONSITE WITH NEW AND CURRENT CLIENTS

PRE - SHOW MARKETING

Complete your website profile and show guide listing here

Many attendees come to trade shows with pre - determined agendas and knowing which exhibitors they plan to visit. Your goal is to be one of the companies on their must-see list. In order to secure a position on this must-see list, let buyers know in advance who you are and what you will offer at the show. There are a number of tactics that can be implemented pre - show. Download these free resources:

  • Sample email copy Civils Expo LogoPart of UKCW logoWeb bannersEmail signature
  • Sample press release Free invitations to mail outPrint ad (coming soon)Social Media templates
  • Pre-show promotion has a positive, direct and measurable effect on your bottom line because it:

Keeps your current clients, as well as potential customers, abreast of your latest developments

Increases traffic to your stand

Provides an opportunity for attendees to preview products and/or services, and is a helpful tool to receive the ultimate return on your investment

Reports consistently show that invitations from exhibitors are one of the most important reasons buyers attend shows and visit certain exhibits. The best way to build on-site excitement is to send a direct mail piece to potential customers inviting them to stop by your stand. To conduct a more productive on-site meeting, make them aware of your products in advance

Additionally, initial contact with attendees provides you with an opportunity to pre-qualify leads. It allows you to discover your customer’s goals, the types of products that interest them and any purchasing constraints they face. Establishing contact in advance of the show builds excitement for your exhibit and showcases how you can meet your buyers’ needs.

A strong direct mail approach incorporates both creativity and repetition. A series of mailings is always more effective than a single mailing. An integrated promotional campaign ties together your pre-show mailings, advertising, the exhibition design, presentation or demonstration content, on-site promotional materials and the product itself.
Once you sign the agreement ,you will enjoy ;

Direct advertising through the official website

Connecting you with your matching business clients

Providing market reports and industry news reports

Sponsors logo will be hot linked with their websites in all our online marketing campaign

Don’t wait ,make your decision now and book your stand …….

Infra Africa Organizer

Infra Africa & Middle East


Organizer:

BCI


Business Concept International (BCI)
Address : 20 (A) El Ubour Building - Salah Salem St., Cairo, Egypt.
Tel.: + 202 2404 6345 / +2012 2216 5880 / +2010 6626 7670
Fax: + 202 2403 3428
website: www.bci-egy.com
email: info@bci-egy.com